Smart Segmentation: Reaching the Right People, the Right Way
You have built a database of contacts, leads and clients. That is a powerful start. But a list on its own doesn’t drive growth. Connection does. In a world full…
Marketing
Speak Your Customers’ Language
Ever felt like your marketing message should be landing, but it just isn’t? You have a great service, a clear brand and the right audience, yet engagement still feels flat.…
Why Google Reviews Matter More Than Ever
Everyone has an opinion, and these days they share it online. Before a potential client even clicks on your website, they’ve already started forming an opinion about your business based…
Marketing That Builds Trust
People today are smart. They know when they’re being sold to and can spot inauthentic marketing a mile away. They don’t want noise or gimmicks. They want brands they can…
How To Combine Different Approaches In Your Follow Up Strategy
In order to build a successful follow-up process in your sales funnel, it’s vital to remember that a variety of different approaches are needed to keep a lead interested and…
3 Ways You Can Make Brand Advocates Out Of Your Opportunities
Trust is a major component of making any sale, and yet, when an opportunity arises, a salesperson’s first instinct is to strike while the iron is hot to close a…
The Perfect Email Marketing Campaign: 3. 2. 1. Go.
Great email campaigns aren’t knocked out in five minutes. They’re shaped with intention. You’re asking for someone’s time and attention, so it’s got to be worth it. Too many email…
7 Essential Email Marketing Campaigns Every SME Should Be Using
Email marketing is still one of the most powerful ways to stay in front of your audience. But not every email needs to be a newsletter. And not every campaign…