There is an email marketing campaign to aid or automate every single current process in your business. Sometimes with such a wealth possibilities, infinite needs to be broken down a bit – let’s break it down to 7 to be exact.
Below is a list of the essential email marketing campaigns we feel that every business could implement into their business and have a beneficial return. So, let’s get on with it…..
Campaign #1 The “Good to Meet You” Campaign
You just met your ideal client – they were enthusiastic, engaged in your conversation and keen to learn more. So what do you do now? If the answer isn’t to follow-up, then you might want to reconsider your answer. Having a great “good to meet you” follow up campaign allows you to automate the simple, and essential factors of follow-up. Connecting on social media, booking a follow-up call, directing them to your website, sharing some great ‘relevant’ content… All of this can be put into a campaign and will allow you to turn that perfect stranger into the perfect client.
Campaign #2 “Welcome to our Business” Campaign
Whether they purchased a one-off item or a 2-year contract, a welcome email series can have such a beneficial impact. Thanking your new client for their purchase, to reassure them that they made a great decision and creating a memorable first impression…. All this will continue to develop their confidence in you, making the chance of future sales much, much easier. You can also include your initial plans of what will happen next in their project or purchase, or even send them tips how to use their product. Whatever you do, continuing to offer support will go miles in their eyes.
Campaign #3 The Promo Campaign
I’m sure most business’ have promoted a sale, discount or special offer at some point. But there is a line between a successful promo campaign, and annoying your contacts with the “££FREE££” style of emails. With a promotion, think about what kind of people would want this, and what would convince them to say yes? It’s not about off-loading hundreds of emails into their inbox, it’s having a drip of emails reiterating why this promotional offer will knock their socks off. Make emails relevant to your audience, create a call to action and don’t leave offers open-ended. Create a sense of urgency otherwise the campaign just won’t carry the value you are looking to create.
Campaign #4 Pre/Post Event Campaign
An event is only as successful as its promotion as if no one knows about it, then no one will attend. Planning an email campaign to raise awareness of an event, allows well-timed exposure for your contacts to book their place. But you may find most people stop there, especially with free events. Just because they said yes once, doesn’t always mean they are 100% about actually attending. Sending a “week to the event” and “see you tomorrow” emails integrated into your pre-event campaign will remind them to actually attend – especially if you give them great reasons why they should be there. After the event, It is just as important to contact those who didn’t attend, as it is to thank those who did. Obviously, don’t rub it in their faces, but showing how successful the event was will create that fear-of-missing-out effect helping with attendance for the next event.
Campaign #5 The “Action-Triggered” Campaign
Anyone who knows us will know that saying we love automation is a huge understatement – Automation is the heart of Abundant Solutions. So, of course, having an action triggered campaign was going to be on this list. Automation is the act of using technologies to make a manual task automatic, for example: If someone requests e-brochure on your website, you can set up a campaign to automatically send out the brochure with an email thanking them for their interest. This not only saves your time, but it makes immediate contact with the prospect and stops you from losing sight of them with your other new leads – and of course getting your new contact straight into your CRM with a follow-up task for your sales team!
Campaign #6 “Cart Abandonment” Campaign
How many times have you added an item to your basket and thought “Actually, I’m not sure”? This happens so often, and – yes you guessed it, an email campaign can help in this scenario. Sending out a “Don’t forget your items” email series reminds the contact that they have not completed their purchase. Also offering help in this campaign to see if there are any obstacles they are facing in the buying process, will help your prospect complete their purchase. This is just as relevant to services as well as products. Think about what might be stopping your contacts from completing a purchase and send contents to the contact overcoming those objections.
Campaign #7 “Re-engage” Campaign
Your existing clients or prospects need just as much love as your new prospects do, and sometimes they can become inactive due to not keeping up with proactive contact. A “Re-Engage” campaign can be set-up with the intention to rekindle clients/ prospects and make them feel like you haven’t forgotten about them. This type of campaign can also help lead to up-sales with your inactive clients.
So there we have it, Abundant Solutions’ list of Essential Email Marketing Campaigns. We hope you can take some of these ideas and implement them into your business to create some awesome email campaigns.
We know that sometimes creating email campaigns can be challenging and it can create a lot of questions – but please don’t think you have to figure it all out on your own. Abundant Solutions are more than happy to find the solution your problem, so if you want to learn more about how to effectively implement the campaigns mentioned into your business give us a call on 01763 271791 – we love hearing from you.
