+44 (0) 1763 271791
enquiries@abundant-solutions.co.uk
Facebook
Twitter
Google+
LinkedIn
YouTube
Skype
Abundant Solutions
  • Marketing Automation
    • Lifecycle Marketing
    • CRM Software
    • Lead Conversion
    • Email Marketing
  • How We Can Help You
    • Infusionsoft Training
      • infusionsoft Face to Face Training
      • Infusionsoft Online Training
      • Free Infusionsoft Training
    • Business Strategy
    • Infusionsoft Support
    • Industries We Work In
      • Marketing For Small Businesses
      • Marketing For Accountants
      • Marketing For The Fitness Industry
    • Blog, Tips & Tricks
  • Buy Infusionsoft
    • What Is Infusionsoft?
    • How Infusionsoft Works
    • Infusionsoft Setup
    • Infusionsoft Pricing
    • Infusionsoft – Getting Started
  • About Us
    • Abundant Solutions
    • Meet the Team
    • Infusionsoft Certified Partner
    • Infusionsoft Reviews
  • Contact Us
Product was added to your cart

How To Combine Different Approaches In Your Follow Up Strategy

22nd January 2019Daryl HineCRM, CRM, Sales and Marketing, MarketingNo Comments

In order to build a successful follow-up process in your sales funnel, it’s vital to remember that a variety of different approaches are needed to keep a lead interested and engaged.

There are so many distractions both online and offline that a lead may easily forget why they signed up to your mailing list or even followed you on Twitter in the first place. To keep your business and your products/services firmly in front and centre of their thoughts, you are going to have to be smart in how you follow up. There are four approaches, in particular, you should look to focus on:

Blog Content

When you promote your blog posts on social media, it is important to be sure that the demographics of your social media followers align with the content you are producing. If you produce the right type of post, it can then gain traction and attract leads to your site.

You should also have a lead magnet already in place which helps to entice potential leads. A well-optimised landing page with the right language and content will encourage many visitors to opt-in, but it won’t capture everyone. This is where social retargeting can help you out.

Social Retargeting

Some visitors to your site may not be ready to purchase or may initially not yet be interested in your specific product or service. However, they may be considering buying a product/service in the future and were doing a bit of research by reading your blog post. They may even choose to sign up for the free white paper or ebook you are promoting as research on your company.

Still, in a lot of cases, nothing may come of it. To re-engage these leads, you can use social retargeting campaigns. By using cookies to track them when they enter your website, you can use social media advertising to keep your special offer at the centre of their attention so they can easily revisit your landing page at a later date.

Even when they have signed up, and are already in your sales funnel, it is still beneficial as it keeps your business firmly in the mind of those considering buying your product/service. It also builds your brand awareness with consistent messages in both your email marketing and social media advertising.

Segmentation in Email Marketing

Depending on how a lead arrived on your mailing list, you may already have a good insight on your leads. A CRM system, like Infusionsoft, can help ask for specific information on an opt-in form. Once they sign up, the lead can then be segmented into different lists with a personalised campaign that better fits their buyer persona.

If a person requests to have information about a specific topic, you can send them information on what they’ve asked for, rather than anything unrelated. People are far less likely to unsubscribe if you have targeted your email campaigns effectively, and it will increase your conversion rates in the process.

If you have more insights into how demographics affect buyer behaviour, you can use this knowledge to create better-targeted campaigns, split testing emails along the way to see which have better open rates. You can even segment based on what links your lead clicks on within emails, indicating what they are most interested in, allowing your sales team to come into the process and contact them directly.

Your Sales Team Is Only Part Of The Sales Process

As you can see from the above, your sales team is only one part of a larger follow-up strategy. You can use website content, social media and email marketing as powerful tools to aid your sales process and increase your chances of leads to purchasing your products and services.


To find out more and maximise your follow-up strategy download out E-Book.

Company Logo
 
 
: Business Follow Up, Business Strategy, Contact Engagement, Engaged Leads, Follow-up Process, Social Retargeting

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest from the blog

  • How To Combine Different Approaches In Your Follow Up Strategy
  • 3 Ways You Can Make Brand Advocates Out Of Your Opportunities
  • Engage your Database with Segmentation
  • Victory starts with Vocabulary
  • Split testing Infusionsoft EMails

Free 30 Minute Consultation

Book your free, no-obligation consultation to see how you can systemise and automate your business more effectively

Please provide consent.
Yes, I consent to receiving further relevant emails from Abundant Solutions. I understand I can opt out at any time.

Thanks for your request - please look out for an email in your in-box and click in the link to confirm you are not a Robot!

Abundant Solutions Ltd
Abundant Solutions Ltd
5.0
powered by Google
Karen MacFadyen
Karen MacFadyen
13:34 26 Feb 18
The London Infusionsoft User group is a great resource for any Infusionsoft user in London. I found the group professional, in a great central location and learnt loads once again to implement to my business. Abundant Solutions are very knowledgeable about all things Infusionsoft and latest releases too. Thoroughly recommended.
Mark Lee
Mark Lee
17:07 30 Jan 18
I originally encountered Abundant Solutions at events they were running for Infusionsoft users. I was impressed with their style and approach. More recently I have started using them for regular support and find them professional, constructive, helpful and they do what they say when they say they will too. Very happy to recommend them.
David Whitelegg
David Whitelegg
16:01 17 Jan 18
We have worked with Abundant Solutions for several years now and as a result the business has developed to be a stronger and more sustainable business than at the start. Working with Paula and Daryl is always a pleasure and always undertaken with a positive attitude. They are professional people who know what they are doing and make business development a much easier task to undertake.
Sherry Claridge
Sherry Claridge
14:47 03 Jan 18
I was very impressed with the Infusionsoft Training conducted by Abundant Solutions Ltd. They are very well equipped, knowledgeable, patient and friendly. They have continued to support me and always helpful with my queries. Because of this, I have introduced them to a company which now has rolled out this system. Thank you for the excellent service. Sherry Claridge - Head of PR and Marketing @Carter Savoy, Mayfair, London.
James de Vries
James de Vries
14:40 06 Nov 17
I recently attended the Infusionsoft starter kit event and found it very informative and helpful. The system was impressive and the team at Abundant Solutions certainly proved they know their stuff! Definitely worth checking out if you are looking to market your company efficiently.
See All Reviews

Archives

  • January 2019
  • November 2018
  • September 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • September 2017
  • June 2017
  • April 2017
  • March 2017
  • January 2017
  • December 2016
  • November 2016
  • August 2016
  • June 2016
  • March 2016
  • February 2016
  • January 2016
  • June 2015
  • June 2012
  • December 2011
  • July 2011
  • June 2011
  • October 2010

Categories

  • Abundant Ideas
  • Abundant News
  • Case Studies & Testimonials
  • CRM
  • CRM, Sales and Marketing
  • Email Marketing
  • Inside Infusionsoft
  • Marketing
  • Sales
  • Strategic Thinking
  • Uncategorized

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Awesome Posts

  • How To Combine Different Approaches In Your Follow Up Strategy
  • 3 Ways You Can Make Brand Advocates Out Of Your Opportunities
  • Engage your Database with Segmentation
  • Victory starts with Vocabulary
  • Split testing Infusionsoft EMails

Follow Us on Twitter

Tweets by @ProteusNetCom

Tag Cloud

Abundant Ideas Business Bootcamp Business Follow Up Business Strategy Contact Engagement CRM Customer Rewards Scheme Database Management Database Organisation Digital Marketing Email Campaigns Email Marketing Engaged Leads Essential Marketing Follow-up Process Improve Client Relationships Improving Sales Increase Referrals Infusionsoft Technical Marketing Sales and Marketing Social Media Social Retargeting wordpress

Navigation

  • Marketing Automation
  • How We Can Help You
  • Buy Infusionsoft
  • About Us
  • Contact Abundant Solutions
The Manor House, The High Street, Buntingford, Herts, SG9 9AB
+44 (0) 1763 271791
info@abundant-solutions.co.uk
Email
Facebook
Twitter
Google+
LinkedIn
YouTube
Skype
  • Terms & Conditions of Sales
  • Cancellation & Refund Policy
  • Privacy Policy
  • Cookie Policy
  • Infusionsoft Billing T&C's
  • Infusionsoft data protection and privacy

© 2017 Abundant Solutions Ltd