Everyone has an opinion, and these days they share it online.
Before a potential client even clicks on your website, they’ve already started forming an opinion about your business based on what they see in Google.
That’s where reviews come in. They’re one of the first things people notice and one of the biggest factors in whether they decide to get in touch. Even a handful of genuine, detailed reviews can make a big difference.
If you don’t have many yet, that’s fine. Every business starts somewhere. The key is to make collecting reviews part of your routine so that, over time, they build a clear picture of the experience you deliver.
Why Google Reviews Are Worth Your Time
When someone searches for your business, the first thing they see is your Google profile. It sits on the right-hand side of the search results with your logo, contact details and those all-important stars.
It’s called a Google Business Profile, and it’s free to set up. Think of it as your digital shopfront. It shows people you are credible, active and worth clicking on before they even reach your website.
Here’s why it matters:
- Around 85% of people trust online reviews as much as personal recommendations.
- Google handles over 40,000 searches every second, so your profile might be the first and only impression someone gets.
- Reviews help your business appear higher in local search results and strengthen your credibility.
Put simply, reviews build visibility and trust.
How to Ask for Reviews (Without It Feeling Awkward)
There’s no perfect script, but the best requests are short, personal and easy to complete.
If you’ve just finished a project or received great feedback, that’s the right time to ask. Try something like this:
Hi [Name],
Thank you again for choosing Abundant. We really enjoyed working with you and would love to hear your thoughts.
If you’re happy to, please leave us a short Google review – it helps others find us and gives new clients confidence in what we do.
[Insert Google review link]
We really appreciate it,
[Name – company]
Make sure the link goes directly to your review form so it’s simple to complete. The easier it is, the more likely they’ll do it.
Keep Track of Who You’ve Asked
Use a CRM like HubSpot or Keap, or even a simple Google Sheet, to track who you’ve asked and when.
This avoids double-asking and helps you send reminders if needed.
If you offer more than one service, try to get reviews that reflect each area. Create short templates for each service or event so you can personalise requests while keeping a consistent tone.
Have a Plan B
Not everyone has a Google account, and that’s fine.
If someone can’t leave a review online, ask for a short written or video testimonial instead. You can use these on your website, social media or in proposals.
Follow up politely after a week if you haven’t heard back. A gentle reminder often gets the response you were waiting for.
Final Thoughts
Public reviews are one of the simplest and most powerful ways to build trust and attract new clients.
Here’s how to make them part of your routine:
- Keep your emails short and friendly
- Include a direct link to your review form
- Track who you’ve asked and when
- Encourage reviews across all services
- Send a follow-up if needed
Building social proof isn’t about chasing stars. It’s about showing real client experiences and helping future customers see what it’s like to work with you before they even get in touch.
At Abundant Solutions, we help businesses build credibility through clarity, consistency and connection. Getting your reviews right is just one part of that bigger picture.
