Developing a sales and marketing strategy can be daunting. The Lifecycle Marketing model provides a simple framework you can use to create a marketing plan that will help you attract high quality prospects, grow your sales numbers and deliver an experience that wows your customers. When put into action, Lifecycle Marketing will help you grow sales while giving you more time to focus on doing the things you love.
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Remember, most consumers aren’t actively looking for your company’s name. More often than not, they’re looking for a solution that satisfies a particular need. Make sure that potential customers find you – before they find your competitors – by having a great strategy in place for attracting new website visitors.
Consumers have access to more information than ever before. They’re doing thorough research online before making buying decisions, and they’re paying more attention to price and value. Studies show that 82% of consumers research a product before they buy.
The perception of value plays a vital role in modern purchase decisions. Savvy small business owners know that the experiences and interactions that consumers have with brands shape their decisions to buy (or keep looking). Often, these experiences begin before a consumer even realises that they have a need. One of the most effective things small business owners can do is develop a promotional strategy that positions their products or services as the obvious choice when customers are ready to buy.
In today’s competitive economy, it takes extra effort to differentiate your business from others in your industry. If you want to develop your brand, it’s important to differentiate your product or service based on value, not price. By consistently wowing your customers each time you interact with them, they will stay engaged with your business (and refer their friends).