Email marketing is still one of the most effective ways to turn prospects into customers. The best email marketing messages, however, are optimised for conversion, integrated with your CRM and marketing automation platform and customer-centric.
Using marketing automation technology alongside email marketing allows you to streamline your processes, without the risk of missed opportunities or forgotten prospects. Marketing automation software allows you send personalised messages based on prospects’ online behaviour, such as form submissions, gated content downloads and other flagged behaviours. This makes for relevant, powerful, 1:1 communication.