With billions of emails being sent every day, you need to have a strategy for breaking through the clutter. This series of blog articles will show you how you can break through the clutter to ensure your email marketing is getting the results you desire.
This blog provides you a 10 point checklist to get your email marketing on the right tracks.
1 AVOID SPAM WORDS
Spam filters are continuing to become more sensitive which can stop your carefully crafted emails from arriving at your contact’s inbox. Avoid or limit spam works such as Free, cheap, offer, click, buy, prize.
- SUBJECT LINES
If your email actually reaches your contacts inbox then the subject line, pre-head from description all have an impact on weather your contact hits the open button. Remember to avoid sensational headline eg increase your business by 800%!
- SEND RELEVANT CONTENT
MAke sure that your marketing content is Relevant and Valuable to the audience you are sending it too. If it is not valuable and too much about sales you will switch off your audience and they may unsubscribe or mark your email as spam.
4 . FREQUENCY
Send emails either too often and not frequently enough can damage the impact of your email marketing. Find the happy balance to keep your brand and messages in front of your contacts.
- USE PERMISSION MARKETING
When a prospect opt ins to your list, he/she should know what to expect from your future communications. It is also important to allow your prospects to easily opt out of communications when they desire.
6 WRITE INTERESTING EMAIL COPY
Think of your target audience as if they were sitting in a room with you. Be yourself, and be different. Make your contents interesting so the receiver wants to continue to hear from you.
7 CREATE AN EMAIL STRATEGY
Sending one off emails, even if they are daily is not attracting the right interes. Build your audience’s engagement through a planned series of emails which deliver on clear goals of education, product information, sales information and engagement.
- USE MULTIMEDIA LINKS
Use interesting or entertaining videos, graphics, audio or other links to keep your audience’s attention and your click through in your emails.
- BUILD A GROWTH STRATEGY
If you’ve prioritized audience growth, begin by analyzing the places where customers are already engaging with your brand. Then determine how to enhance those experiences and drive engagement with interactive email content and social media.
- BUILD A CONSISTENT FOLLOW-UP STRATEGY
A leading cause for small business failure is the lack of follow-up with leads and prospects. If you can stay in front of your prospect, educating and building trust along the way.
To find our more about email marketing why not download the Email Marketing Survival Guide by clicking on the image below.