Once you’ve secured a prospect’s details, the battle is only half won. To convert known leads into paying customers, you need excellent lead conversion and lead management programmes in place.
Lead conversion is the art of using relevant, tailored content to nurture and qualify leads before handing them over to your sales team. This way, your sales team doesn’t have to waste time on unqualified leads who aren’t ready to buy yet. Instead, they can focus their efforts on closing more deals with sales-ready leads.